That’s the first thing that came to mind when I heard this. Green Bay Packers fans are ranked as the fourth-most loyal fans in the NFL, in the latest Brand Keys Sports Loyalty Index.
In order, New England Patriots fans, [intlink id=”386″ type=”category”]Pittsburgh Steelers[/intlink] fans and [intlink id=”196″ type=”category”]Indianapolis Colts [/intlink] fans are considered more loyal than Packers fans. [intlink id=”69″ type=”category”]New York Jets[/intlink] fans came in fifth.
The Sports Loyalty Engagement Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market.
That’s a pretty vague explanation. I sent an email to Brand Keys asking how they compile the rankings, but they haven’t replied.
This isn’t to suggest fans of the teams ranked ahead of Green Bay aren’t loyal. They are, and for the most part, knowledgeable, but do they have a season ticket waiting list of 83,000? Have they sold out every game since 1960? Who owns those teams?
I don’t know. Maybe a bunch of you turned into Vikings fans after the Packers won the Super Bowl, last month.
(Via Larry Brown Sports)